Golf Datatech: Highest Third Quarter U.S. Retail Golf Equipment Sales Ever
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Golf Datatech reports over $1 billion of golf equipment sales in 2020’s third quarter, making it the highest Q3 on record and the best quarter since 2008. The sales are up 42% over the same period in 2019.
“The story keeps getting better as golf continues to surge coming out of the shutdown, and Q3 equipment sales suggests that 2020 will likely end up positive for the entire year,” said John Krzynowek, Partner, Golf Datatech, LLC. “Year-to-date sales for total equipment are now up 0.2% compared to 2019, and considering the size of the hole created by the shutdown in April and May this recovery has been nothing short of remarkable. While the US economy will not enjoy a ‘V Shaped Recovery’ in 2020, if golf continues on this trajectory we will be there soon.”
The category leaders in sales for September were golf bags at +19% and wedges at +18%, while golf shoes were +2%. Overall, the golf club category was +0.9% for the month, with balls and gloves trending slightly lower, -2.7%.
Wait, they left out the part about the huge spike in $600 driver sales! Because that’s what grows the game! Or, more time for safe outdoor recreation.
Krzynowek adds, “These month-over-month sales records are unlike anything we’ve ever seen since Golf Datatech started tracking performance data in 1997. Our Rounds Played data also shows similar record-breaking growth over the past several months, which is a strong indication that avid golfers and newcomers alike are driving the sport to new levels right now."
