Ratings: LPGA Benefits From Network Airing In Rare Victory Over PGA Tour

You can understand when LPGA Commissioner Mike Whan pines for network coverage after seeing last weekend’s ratings. That’s when the Diamond Resorts TOC aired on NBC while The American Express (formerly the Bob Hope/Chrysler/Humana/Clinton/Careerbuilder/Desert/) was on Golf Channel.

According to Showbuzzdaily.com’s wrap-up of weekend sports ratings, the LPGA drew a .40 on NBC each weekend day, averaging 595,000 and 587,000 viewers respectively.

Meanwhile, the final round of the The American Express won by Andrew Landry, went up against the NFL’s Titans-Chiefs AFC Championship game on CBS and averaged 227,000 viewers to draw a .04. The round did, however, edge out a particularly powerful episode of Vet Exotic on National Geographic to be the 137th cable show of the weekend.

Also airing at the same time as the LPGA and the PGA Tour on ESPN2: the tape delayed final round of the Latin America Amateur. That telecast drew a .03 and 121,000 average viewers.

**Some added context to the LPGA’s strong week:

VIEWERSHIP: @diamondresorts Tournament of Champions delivered 306K viewers per minute and was seen by more than 4.25 million unique viewers across @GolfChannel and @NBCSports, +3% YOY. The past two years of this event are the most-watched @LPGA Tour season-openers in 11 years. pic.twitter.com/HkjzvvIJEL

— Golf Channel PR (@GolfChannelPR) January 23, 2020