Video: Bodenheimer Recalls Arnie's Iconic Sportscenter Promo

As part of ESPN’s 40th anniversary celebration, former president George Bodenheimer is interviewed about Arnold Palmer’s ESPN visit to shoot the iconic, icea-tea-and-lemonade mixing “This is SportsCenter” commercial also featuring the late Stuart Scott and Scott Van Pelt. Of course Arnold delivered the greatest of all Sportscenter ads, though oddly I found this one flat the first few times. But, like most great masterpieces, it’s the repeat viewings revealing the genius behind them!