LPGA, Golf Channel Near Two-Year Extension, What Does It Mean?

Randall Mell says the “finishing touches” are in the works for an LPGA Tour television extension with Golf Channel that would extend the current deal.

“We're in the final stages of completing a two-year extension, pretty much as is,” LPGA commissioner Mike Whan told reporters Friday at the KPMG Women’s PGA Championship.

A Golf Channel spokesman confirmed Whan’s announcement.

Whan confirmed that the PGA Tour has led the LPGA’s TV negotiations, as part of a strategic alliance agreement struck between the tours in 2016.

This sets the LPGA up to be part of the PGA Tour’s next television contract negotiations, likely benefiting from the ability to be included as part of the bidding. Though to what extent the PGA Tour will prioritize the LPGA in packaging, scheduling and inclusion in deals remains to be seen. Whichever networks interested in taking on PGA Tour coverage will almost surely have to take on other (less or not profitable) tours as well.

Current PGA Tour contracts with CBS, NBC and Golf Channel expire at the end of 2021. This sets in motion the likelihood of negotiations beginning in earnest with prospective bidders.