"Will Cool Clothes Make Young People Love Golf?"

In an NY Times Style piece, Sheila Marikar attends (with photos!) a Malbon Golf party at last week where the theme was to show how golf and fashion can make the sport more accessible to the hip-hop generation.

“Kids that are into fashion, hip-hop and music, they’re not into golf,” said Mr. Malbon. “It’s in danger of going where baseball is. Or think about bowling — bowling used to be lit.”

That might be a bit strong, but we get the point.