CBS Making "Aggressive" PGA Tour Rights Bid After Securing Champions League

When news of CBS securing Champions League rights broke over the weekend, there was a natural question about what this meant for their PGA Tour rights.

SBD’s John Ourand considers takeaways from Champions acquisition and notes:

The UCL deal is not a one-off. I’m told that CBS has put forth an aggressive bid for PGA Tour rights, which is expected to be decided by the end of the year. Last fall, in a minor surprise, it renewed a deal for the PGA Championship. Under the direction of Sean McManus and David Berson, CBS Sports always has prided itself on deep relationships and historically has had success keeping the rights it wants. This deal shows that CBS no longer is content on keeping its rights portfolio intact; they want to expand it.

A decision on the next PGA Tour rights package is expected before year’s end.