Reading Between The (TV Contract) Negotiation Lines: Davis To CBS Edition

Michael Bamberger’s Golf.com story on Davis Love joining CBS features this paragraph highlighting the state of the PGA Tour’s closely-watched television contract negotiations, if we will even call it television by the end of the next deal.

Love has a two-year contract with CBS, for 2020 and 2021. It couldn’t go beyond that because the CBS-PGA Tour contract expires at the end of ’21. The NBC-PGA Tour contract does, too. Golf Channel is under the NBC Sports umbrella. Contract negotiations are ongoing. Traditional TV-watching, as Davis grew up doing it, has been turned on its head in the age of ever-connected phones and laptops and iPads. It’s not at all clear what golf-on-TV will look like in the years to come, as attention spans continue to shorten and as live gambling becomes a bigger part of fan engagement. Love’s deep relationships in the game, at the PGA Tour headquarters, among corporate executives, on Capitol Hill, can only help CBS.

While Love no longer holds a seat on the PGA Tour Policy Board like AT&T CEO Randall Stephenson, he does have an intimate knowledge of the Tour’s plans, dreams and desires. Will that bolster CBS’s bid? More revealing though may be the idea that longtime PGA Tour partner CBS needs to pull out such stops to retain rights. Stay tuned…