Wow: Colonial Stop Raises $14 Million For Charity In 2020

The Charles Schwab Challenge’s (aka Colonial) first year raised a staggering some for a one-week event, reports the Star-Telegram’s Drew Davison.

He explains that most was on the back of players making birdies:

Much of the $14 million was generated through the tournament’s “Birdies For Charity” campaign. Charitable organizations solicit pledges from individuals and corporations for every birdie made during the tournament.

Pros made 1,111 birdies during tournament rounds, generating more than $13 million.

For some perspective, the NFL gives about $10 million in grants annually. Nothing to sneeze at, but also amazing given that a left-for-dead historic PGA Tour stop with a date following the PGA can generate more. In one week.

The First Tee of Fort Worth is the tournament’s primary beneficiary.