Steph Curry PGA Tour Event Abandoned, For Now

Reading Ron Kroichick’s SF Chronicle account of Steph Curry’s proposed PGA Tour event falling through, it’s hard to understand what exactly went wrong other than the looming deadlines involved with a September event.

But negotiations with potential title sponsor Workday, the finance and human resources software company in Pleasanton, unexpectedly broke off. Tour officials didn’t have time to find another title sponsor, especially given the course changes Lake Merced would need to make in eight months.

“We are still committed to bringing an event to San Francisco,” Curry told The Chronicle. “It just won’t be this year.”

The question then may be, why didn’t the PGA Tour just sponsor this in year one to ensure they’re in the Steph Curry business.