Titleist Wins All Club Counts At Sony On The Back Of...Speed? TaylorMade?

There’s a little something for everyone in Jonathan Wall’s Golf.com story on Titleist winning the driver and every major club category at the 2019 Sony Open. It was Titleist’s first PGA Tour week win since 2000. These counts don’t mean much to everyday golfers but are of interest to hardcore club junkies and the golf business.

While Wall cautions this is just one week and it’s a long season ahead, the Darrell Survey results did allow Wall to explain a key factor in the surge of Titleist usage. With claims of more speed using the new TS3, players looking for more distance were understandably intrigued. But here’s why players were able to consider the club:

TaylorMade, which won every PGA Tour, World Golf Championship and major driver count during the 2017-18 season, is unlikely to repeat the feat this year due to the significantly reduced Tour-player staff the brand now employs — only five staffers are listed on its website.

TaylorMade’s decision to partly back out of the driver arms race helped Callaway and Ping pick up one “win” apiece during the fall portion of the season; TaylorMade still logged six wins.

Still, just five players?

Coupled with Nike getting out of the club business not too long ago and TaylorMade out of the everyday Tour player endorsement business, it seems there are more free agents than ever. At least when it comes to what’s in the (tour pro) bag.