2018 Open Championship Overnights: 5.0, Up 38%
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Even with the obvious Tiger bounce, a pretty incredible rating given the time slot and the strong numbers from last year at Birkdale. That The Open could be the second highest rated of the majors is also amazing.
For Immediate Release:
NBC SPORTS’ FINAL ROUND COVERAGE OF THE 147TH OPEN:
TIES BEST OVERNIGHT RATING AT THE OPEN IN 18 YEARS, SINCE TIGER WOODS’ CAREER GRAND SLAM CLINCHING WIN
Sunday’s Final Round on NBC (9a-2p ET) from Carnoustie Golf Links earned a 5.0 Overnight Rating. This ties it for the highest-rated Final Round Overnight at The Open since Tiger Woods completed the Career Grand Slam with his win in 2000 at the Old Course in St Andrews (7.4, ABC); and tying Tiger Woods’ win in 2006 at Royal Liverpool (5.0, ABC).
NBC Sports’ coverage in 2018 was up 38% vs. 2017, Jordan Spieth’s win at Royal Birkdale.
The Open becomes the highest-rated Final Round for any major championship since 2015(excluding The Masters) with Jason Day’s win at Whistling Straits at the PGA Championship (5.1).
Coverage peaked from 1-1:30p (6.74), which is the second-highest peak half-hour in golf this year, behind the Masters (10.69).
Sunday’s Final Round saw 33.9 million minutes streamed, +67% vs. 2017. Across four days of coverage, 125 million total minutes streamed (+24% vs. 2017); making The 147TH Open the most-streamed golf event ever for NBC Sports Digital platforms.
· Final Viewership and Digital Metrics will be distributed in next 24 hours. Current Sources: Overnights: Nielsen Metered-Market HH Rtgs. Details available. Digital: Adobe Analytics.
