Reminder: Fox And Rolex Bringing "Uninterrupted" U.S. Women's Open Coverage Starting Today

This is going to test the bladders of announcers and certainly will put the focus on sponsor Rolex, to the point we may grow tired of their ads. But from a viewing standpoint the new commercial-free approach begins with Thursday's U.S. Women's Open. 

From the press release when announced:

Beginning in 2018, Rolex will be the exclusive presenting partner of coverage for eight USGA championships on FOX Sports and FS1, including the U.S. Women’s Open, the U.S. Senior Open and the U.S. Amateur. Rolex’s commitment will ensure an uninterrupted broadcast of these events, providing golf fans hours of continuous live golf action as history unfolds.

“We are excited to further FOX Sports’ commitment to innovative and immersive viewing experiences for our audiences, as well as targeted messaging for our partners,” said Bruce Lefkowitz, executive VP of ad sales at Fox Networks Group. “These uninterrupted broadcasts give us the opportunity to innovate and differentiate our telecast, while capitalizing on the unique nature of the USGA championships to provide viewers with more live action and new perspectives on the golfers and championships.”

The innovative format will allow FOX Sports and the USGA to deliver more golf content to fans around the world, while providing Rolex the opportunity to demonstrate their commitment to the amateur and professional game. Features and video vignettes highlighting signature moments, legendary champions, and the iconic venues that make up these championships will be seamlessly integrated to further entertain, engage and educate the audience. 

Coverage times: 3:00 – 8:00 PM FS1/FSGO.