Arccos: Average Golfers Declining In Driving Distance

GolfDigest.com's Mike Stachura reports on Arccos data of more than 10 million drives suggesting that average golfers have seen flat or declining distances since 2015.

Stachura queries some industry types to understand why all of the Hot List winners might not be delivering distance. There is Nick Clearwater at Golftec, who naturally wants more people to get better fittings from places like...Golftec. But Clearwater also says this about lightweight clubs actually working against the average golfer:

“The average golfer uses too much spin loft with all of their clubs, so increases in tech still show minimal improvement in the quality of the shot,” he said. “The shots still start to the right, spin too much, and are mishit.

“There is not much equipment/ball can help with. Also, as much as clubhead tech has improved, shafts are getting lighter and longer from the OEMs and the consistency of the strike is compromised as a result.”

This regarding the disparity between pros and amateurs would be fun to contrast with twenty years ago:

The Arccos research also provided data on average 7-iron distance across age groups and handicaps. The overall 7-iron average was 143.3 yards, compared to 172 yards for a PGA Tour player as measured by Trackman. That data suggests average golfers are playing a dramatically different game than elite tour players. Combining the average golfer’s driver and 7-iron you get a 364-yard par 4. That might be 120 yards or more shorter than how a PGA Tour player might play a driver, 7-iron hole.

Having made the case that today's equipment rules are being circumvented by elite players via fitting, while making clear the data is pointing to little game improvement for average players, it's hardly a call to go out and shop. A good fitting yes, but shopping?

So long story short, average golfers might not be getting better, but they clearly have the potential.

Click on the following links to shop the latest drivers Dick's Sporting Goods and Golf Galaxy.

It's not often you get hard data telling you what you've bought is failing you, followed by links to buy clubs. 

Ironically the piece is a fantastic case for bifurcation where equipment rules can be adjusted to help the average golfer, while making clear we need to tighten up a few loose bolts for the pros.