"This is a simulation. (And it's still golf!)"

Luke Kerr-Dineen challenges the golf industry to grow the game via simulators, arguing (correctly) that they are more space friendly and more visually interesting compared to a Topgolf.

While perhaps they lack the huge community vibe of a Topgolf, the intimacy of the experience, if presented properly, seems a more logical way to bring golf to people in places where they don't easily have access to it. 

Kerr-Dineen writes for Golf World:

The golf industry often talks about the need for a cheaper, faster experience to grow the game. If the success of Topgolf and Golfzon prove anything, it's that people happily flood into golf when the prohibitive barriers to entry are lowered. But unlike Topgolf, golf simulators can be brought closer to people because they require less space to build. They also present a uniquely natural bridge to traditional golf: The courses people play exist, after all, the equipment people use is real, and the game you're playing isn't golf-inspired. It's a simulation of golf itself.

To truly thrive among today's generation, golf needs to go where the people are. It needs to embrace its cities, and use golf simulators as its vehicle to doing so. Only then will the game thrive for generations to come.