Ratings: Honda Up 38% Against Tough Competition

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CBS drew a 2.9 overnight rating for the 3:15-6 pm ET block of Sunday’s 2018 Honda Classic, that’s up 38% over Rickie Fowler’s 2017 win on NBC according to SBD.  The Tiger effect played an incredible role given the competition in that window that included NASCAR (3.1), Winter Olympics (2.2) and NBA (Spurs-Cavs) on ABC (2.3). 

For those wondering about a strong lead-in from Michigan State-Wisconsin running long, the Big-10 matchup drew a 1.4 in its 1-3:15 pm ET window. 

Saturday’s Honda Classic third round drew a 1.8 on CBS, with a .8 lead-in audience from Louisville-Virginia Tech.