Bamberger Explains The Milstein Purchase, Direction Of Golf Mag

With Howard Milstein purchasing Golf Magazine and Golf.com, we're finally getting a sense of why the banker and financial partner to Jack Nicklaus is purchasing the operation.

Michael Bamberger explains who Milstein is and what drives the thinking about the future. Including this:

Part of it, of course, is writing a competitive check. (Terms were not disclosed.) But part of it, too, was Emigrant's vision for us. Expand, in this age of media contraction. Our new owners believe more is more and better is better. In time you'll see enhancements to the magazine, and the website will have a cleaner look. You'll find more original content in our channels, in our game stories, profiles, interviews, travel stories, videos and rubrics not yet invented. We also intend to offer you even more help in improving your game, and finding the best places to play, the best places to buy clubs, the best ways to get fitted for clubs, the best methods to get those clubs to perform under the scrutiny of your friends and frenemies.
 
On Wednesday afternoon, Howard talked to the staff for the first time as the new boss. He was asked what our message to the golfing public should be. He said he wants GOLF magazine and GOLF.com to be the go-to source for all your golfing needs. Full stop.