American Golf Sounds More Interested In Golf Shacks Than Courses

Keith Carter files a fascinating read for futurists and those interested golf business looking at American Golf’s investors putting a focus on Drive Shack, a Top Golf competitor.

Besides the obvious effort by Newcastle Investments to cover its bets, some of the quotes in Carter’s story suggest very little bullishness on the future of golf compared to entertainment-driven ranges. While American Golf has been downsized, spliced and diced from its former standing as the world’s largest course operator, the new direction is still an eye-opener.