Ratings Up For First Two PGA Tour Hawaii Events
/Steve Elling at MorningRead.com follows up on the state of the Golf Channel-IATSE labor dispute with some insightful behind-the-scenes color as Thursday kicks off coverage from La Quinta and Hawaii.
Meanwhile, ratings for the strike-impacted Sony were up despite the limited production values.
VIEWERSHIP: Sunday’s Final Round of @SonyOpenHawaii was Golf Channel’s most-watched live coverage in a decade from this event. 524K average viewers, +86% vs. 2017 and +13% vs. 2016.
— Golf Channel PR (@GolfChannelPR) January 18, 2018
And this from Sports Media Watch on the Sentry TOC the week prior, with an increase despite the runaway win.
Final round coverage of the PGA Tournament of Champions had a 0.42 rating and 624,000 viewers on Golf Channel last Sunday, up 8% in ratings and 3% in viewership from last year (0.39, 608K) but down 19% and 22% respectively from Jordan Spieth‘s win in 2016 (0.52, 797K).
Third round action the previous day had a 0.37 (+48%) and 544,000 (+34%).