PGA Tour Implementing New "Integrity Program" In 2018

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For Immediate Release...

PGA TOUR implementing new Integrity Program in 2018

Genius Sports to monitor global betting markets, provide educational services

PONTE VEDRA BEACH, Florida (September 18, 2017) – The PGA TOUR has announced that it will implement a new Integrity Program effective January 1, 2018, to protect its competitions from potential outside influences related to gambling.

Ah, only the outside influences? What about inside ones?

While the TOUR has a longstanding policy prohibiting players from betting or related activities at TOUR-related events, the new Integrity Program is more comprehensive. It will cover all facets of competition and operations on the six Tours overseen by the PGA TOUR, including players and their support teams, all tournament staff and volunteers, the entire PGA TOUR staff and the PGA TOUR Policy Board.

There goes the Policy Board's legendary fantasy league!

The Program’s stated mission is: “To maintain integrity and prevent and mitigate betting-related corruption in PGA TOUR competitions – ensuring competitions always reflect, and appear to reflect, the best efforts of the players, while protecting the welfare of the players and others involved with the PGA TOUR – through clear policies and regulations, ongoing education and training, and effective and consistent monitoring and enforcement functions.”   

To assist with the implementation of the program the TOUR has engaged Genius Sports, the global leader in sports integrity services, to provide several key services. This includes its state-of-the-art bet monitoring system which tracks real-time betting activity and utilizes proprietary algorithms to identify potentially suspicious patterns occurring in global betting markets. 

“The bedrock of PGA TOUR competition are the inherent values of golf and the honesty and integrity of our members,” PGA TOUR Commissioner Jay Monahan said. “We recognize, however, that no sport is fully immune from the potential influence of gambling. So, we felt it was important to move forward with an Integrity Program to further protect our competition from betting-related issues. Genius Sports will provide essential support as we roll out the Program across the entire PGA TOUR.”

The TOUR has worked with Genius Sports to develop a tailored educational program that will help players, caddies and officials to identify, resist and report incidents of potential betting corruption.

Oh those will be real barnburners.

Educational workshops will reinforce the PGA TOUR’s regulations and highlight the potential consequences related to betting corruption.

Good news: undisclosed fines and suspensions!

Additionally, custom-made e-learning modules will be available on a worldwide basis to all PGA TOUR players in multiple languages.

Mark Locke, CEO at Genius Sports Group, said: “We are delighted to partner with the PGA TOUR to drive its integrity initiatives. Protecting the integrity of sport has never been of greater importance and it requires forward-thinking organizations such as the PGA TOUR to proactively invest in both proven technology and education driven by true expertise.”

Translation: integrity isn't cheap.

The TOUR will receive important insight into global betting activity on its tournaments across the PGA TOUR, PGA TOUR Champions, Web.com Tour, Mackenzie Tour-PGA TOUR Canada, PGA TOUR Latinoamérica and PGA TOUR China, covering approximately 140 events per year. The Program will be administered by a PGA TOUR Integrity Officer, and investigations will be conducted by an independent group with experience in law enforcement.

On a serious note, this is a wise area for the Tour to address should sports betting be legalized. Given what we've seen in tennis, coupled with the bizarre trend of players blatantly assisting their peers by leaving balls down as a backstop or sideboard, getting out in front of these matters will be important in protecting the Tour's image.