“Golf is trying to shed its image as an old man's sport and is luring bloggers to push that message”

CNBC's Michelle Castillo reports on the PGA Tour’s efforts to reach millennials and women, using the world “hired” to describe the bloggers helping to spread the gospel of PGA Tour golf.

Castillo focuses on fashion blogger and scarf purveyor Alexandra Dieck, proprietor of Lexicon of Style, who will be employed to cover The Northern Trust in New York.

Dieck, 26, is among a handful of social media influencers hired by the PGA Tour to tout the sport to younger audiences during the Northern Trust tournament this week. Dieck's social media peers will include other fashion writers, foodies and mommy bloggers.

"We are creating a totally new experience in addition to great golf that is inherently more social and fun, and we want more people to know about it," said Julie Tyson, PGA Tour's vice president of business development. "We are widening our circle of storytellers to include influencers we know our fans already look to for insights and information."

Widening the circle...