BBC To The Rescue! PGA Wants Eyeballs On Its Championship

That was quick!

The PGA Championship appears headed to the BBC even after Sky Sports just started a dedicated golf channel. However, with few eyeballs and rights situations about to become golf's big battleground, Ewan Murray reports for The Guardian that this year's PGA will be on the open, free airwaves of BBC.

Sky losing the Masters and PGA surely must make the R&A uncomfortable given its long term deal with Sky. You may recall the debate from a few years ago involving the R&A moving to pay television and away from longtime partner BBC.

**In Wednesday's state of the R&A press conference Chief Executive Martin Slumbers took a swipe at the BBC coverage approach:

I think when we moved last year we took what was frankly a fairly tired and outdated broadcast and turned it into absolutely world class and raised the whole level of the way it was shown. And I think that was a combination and a partnership of those organisations with the R&A that I think has truly improved how people are watching golf.

And a testament to that was that we won, or Sky and ETP, won a BAFTA for sport. And they were up against the BBC's coverage of the Olympics and Paralympics, and also the Six Nations. So I think that was a fantastic testament to what we did last year at Royal Troon, and really shows what you can do with TV. We're building on that this year.

The world of media has changed out of all recognition in the last 20 years. I think the world of TV has changed and is going to change even more, and I don't think anyone knows exactly where it's going. But we're very comfortable working with a partner that really understands the technology, they understand golf, and they understand how they can help us showcase this fantastic championship to the world.

**This Tweet sums up the Slumbers take.