WSJ: "How Pro Golf Became a Bromance"

Thanks to reader John for Brian Costa's WSJ look at the bromancing of professional golf after year two of the Casamigos Bakers Bay Challenge Presented by Wheel's Up.

He pulls together quotes from Arnold Palmer and Rory McIlroy the fine line between competition and a tour getting too comfortable, and includes this from Smiley Kaufman on the marketing side of their bromancing.

Kaufman said social media offers them “a huge opportunity” to appear relatable and likable to a wider audience. He described the Bahamas group almost as if he were talking about characters on a show.

“Rickie is the go-getter, the racer, the fearless kid,” he said. “Jordan’s the genuine, honest, Arnold Palmer-type of kid. Justin is the kid who’s always been successful at every level. And I’m just the one that likes to have a good time.”