Flashback: LPGA Commish On Golf Digest's Paulina Cover
/With an LPGA tournament holding a Twitter poll to determine a sponsor's invitation, there is an apparent blessing from Commissioner Mike Whan that seems inconsistent with the outrage his organization directed at Golf Digest two years ago.
To recap: Golf Digest put Paulina Gretzky on the May 2014 cover and many in the women's golf world were outraged given how few females had ever graced the front page. And when a woman did make the cover, it was not one of the LPGA's many stars.
Whan at the time:
"Obviously, we're disappointed and frustrated by the editorial direction (and timing) Golf Digest has chosen with the announcement of its most recent magazine cover," Whan said in a statement released Friday. The tour's first major of the season, the Kraft Nabisco Championship, began on Thursday at Mission Hills Country Club in Rancho Mirage, Calif.
"If a magazine called Golf Digest is interested in showcasing females in the game, yet consistently steers away from the true superstars who've made history over the last few years, something is clearly wrong. ... 'Growing the game' means a need for more role models and in these exciting times for women's golf, the LPGA is overflowing with them."
At the time, it was surprising that Whan to disrupt his tour's first major championship of the season given the importance of that event and the reduced importance of magazines or their covers. But given his membership's strong feelings about media emphasis of sex appeal over on-course accomplishment, many could understand why he spoke out.
Fast forward three years and the ShopRite LPGA Classic is essentially holding a beauty contest between four non-LPGA Tour members for a field spot. Only one of the four is on the Rolex Rankings (Booth at No. 365).
Golf Digest was trying to sell magazines and generate attention. No professional golfer was harmed by the cover.
But the ShopRite exemption could go to a promising Symetra Tour player in need of starts. Or a recent college golfer looking to "showcase" the start of her career could benefit. Instead, a spot in an LPGA Tour event will go to an attractive but undeserving player in large part to get the tournament attention.
Maybe Whan and the LPGA will think twice about letting this happen again? Because they risk losing credibility the next time a player is passed over because she doesn't fit someone's idea of what sells.
John Feinstein and I debated today on Golf Central: