Nike Commits To Rory For 10 Years!
/Fascinating to see Nike fleeing from the golf equipment business but locking in Rory McIlroy for 10-years to go with their massive commitment to Jason Day. Here's guessing financial publications will not point out such bullish commitments in stories about the health of the sport. 
Marty Smith first had the news in this profile just posted at ESPN.com.
The piece included this:
McIlroy is genuinely aware that his closet is bountiful. He is a major champion, PGA Tour icon and global celebrity. The emergent face of Nike Golf, he recently signed a 10-year extension with the shoemaker.
Asked why Nike was right for him, he's very blunt.
"Whether it was [Roger] Federer, Michael Jordan or the soccer players I followed, they all wore Nike," he says. "I always associated Nike with the best, with greatness."
McIlroy confirmed on Twitter:
Looking forward to the next 10+ years as a @nike athlete!https://t.co/m4abneH1yQ
— Rory McIlroy (@McIlroyRory) April 2, 2017
There is a new ad campaign too. Hello World, it is not.
