Under Armour Enters The Bag Business With Sun Mountain...

On the heels of their disappointing earnings news turned into a virtual calamity by an irrational Wall Street, Under Armour's golf expansion took an interesting turn with a new Sun Mountain partnership.

Long known for their golf bags and travel gear--count me as a huge fan--Sun Mountain will be making an Under Armour branded bag.

Given that so many have wondered if UA would ever enter other parts of the golf business beyond clothes and shoes, could this signal what their planned model looks like?

For Immediate Release:

Sun Mountain to Make Under Armour Golf Bags
 
February 7, 2017 -- Sun Mountain has entered a licensing agreement with Under Armour to create and market a new line of golf bags. The 2017 collection includes two stand bags (Speedround $239.99, Match Play $259.99) and one cart bag (Armada $259.99). These new golf bags are scheduled to be at on- and off-course golf specialty stores beginning in April. Interested retailers should contact their Under Armour sales representatives to place an order.
 
The UA Storm Speedround golf stand bag is the lightest bag in the collection and offers a 9”, 4-way divided top and the X-Strap® Dual Strap System for easy on/off. Speedround offers nine pockets, two are water resistant, and comes in men’s and women’s styles with a retail price of $239.99.
 
The UA Storm Match Play golf stand bag features a 9.5”, 4-way divided top and the E-Z Fit© Dual Strap System for customizable fit. Match Play offers 11 pockets, two are water resistant. Retail price is $259.99.
 
UA Storm Armada is a golf cart bag with a 10.5”, 14-way divided top and single shoulder strap. Armada features 10 pockets, two are water resistant, and the new Smart Strap System to secure the bag to the golf cart. Retail price is $259.99.