Euro Tour Chief Wants Thursday-Friday "Payoff"

Alan Shipnuck talks to European Tour Chief Keith Pelley and commissioner Elton is questioned about his eyeglasses and other fun stuff, but it's his comment on Thursday-Friday play that intrigued me.

The "payoff" quote:

"Because in the way that people live their lives, they want immediate gratification," he continued. "They want to be able to get immediate results. And they want to follow things that are meaningful, because there is such a saturation of content. Our Thursday-Fridays are not as meaningful as they need to be. Yes, they position you for the weekend, but there is no result. There is no payoff at the end of Thursday or Friday. So what I'm turning our attention to internally is what are we going to do in 2018 to address Thursday-Friday? Because we need more engagement. We need higher ratings. I think that is a worldwide challenge for every tour. You're the only person I've ever said that to."

Lucky Alan! His poor staff.

This is the nature of a golf tournament, unless the formats create more volatility. Can't wait to see what they come up with!