Sony Open Extended Through '22, Will It Stay In January?

It may be nothing but the press release announcing the Sony Open extension through 2022 notes a "new agreement commencing following the 2018 event. Whether this suggests the possibility of a date move remains to be seen, but the Sony has been mentioned as a fall bridge event between mainland and Asian stops.

Worth noting as well: Waialae Country Club has hosted the event every year since 1965.

For Immediate Release:

PGA TOUR, Sony extend sponsorship of Sony Open in Hawaii through 2022

New agreement begins with 2019 tournament, following 20^th anniversary of Sony’s sponsorship

HONOLULU, Hawaii –The PGA TOUR and Sony Corporation (Sony), which enters its 20^th year as title sponsor of the Sony Open in Hawaii, have agreed to extend their partnership by another four years, through 2022, as announced today by Sony, the PGA TOUR and tournament host organization Friends of Hawaii Charities.

The new agreement will commence following the 2018 tournament in January. The upcoming Sony Open in Hawaii will mark the 20th year of Sony’s sponsorship, tying it for the third-longest tenured title sponsor on the PGA TOUR. 

“Twenty-eighteen will be the momentous 20th anniversary of the Sony Open in Hawaii,” said Kazuo Hirai, President and CEO, Representative Corporate Executive Officer, Sony Corporation. “I am proud to announce that Sony has decided to renew its sponsorship once again, through 2022. To us, the Sony Open is not just a golf tournament; it has allowed us to provide continuous support to the local Hawaiian community. Together with everyone involved in organizing the tournament and our charitable partners at The Harry & Jeanette Weinberg Foundation, we hope to continue contributing to the people of Hawaii.”     

“As we approach the 20^th anniversary of Sony’s sponsorship of the Sony Open in Hawaii, it’s important to recognize the impact Sony has had on the tournament’s stability, success and growth since 1999,” said PGA TOUR Commissioner Jay Monahan. “We congratulate Sony for reaching this milestone in 2018 as one of our longest continuous tournament sponsors, and we thank them for extending this outstanding partnership for another four years.”

The tournament has been held at Waialae Country Club since its debut in 1965. In 1999, Friends of Hawaii Charities, Inc., became the host organization and Sony became title sponsor. The following year, The Harry and Jeanette Weinberg Foundation, Inc., became the Sony Open’s charity partner. Since 1999, approximately $17 million has been distributed to 350 Hawaii not-for-profit organizations. More than $1 million has been raised annually since 2005.

“Sony’s support of Hawaii’s PGA TOUR event will continue to be a conduit of blessing to thousands of individuals among Hawaii’s not-for-profit and tourism sectors, as it has for the past 20 years,” said Corbett Kalama, President, Friends of Hawaii Charities. “This generous sponsorship commitment of Sony Corporation and of charity partner The Harry & Jeanette Weinberg Foundation, Inc., coupled with the steadfast support of Waialae Country Club and over 1,500 world-class volunteers, is the recipe that makes Hawaii charities the biggest winners each year at the Sony Open.

“Additionally, the valuable support of the State of Hawaii and Hawaii Tourism Authority for the Sony Open in Hawaii, gives the world a window into our tropical paradise during the winter months, ultimately benefitting the tourism industry,” Kalama continued. “Working together, we are committed to increasing annual charitable giving to over $1.2 million to support Hawaii’s children, women, elderly, and impoverished.”

The 2018 Sony Open in Hawaii will be held January 8-14 and will be televised on Golf Channel. Broadcast times are 7 p.m.-10:30 p.m. ET on Thursday, Friday and Saturday, and 6 p.m.-10 p.m. ET on Sunday.

“Sony Corporation has been a wonderful partner of the PGA TOUR and Friends of Hawaii Charities for two decades,” said Brian Oliver, PGA TOUR Senior Vice President of Sponsorship and Partnership. “Beyond its ongoing support of the Friends of Hawaii’s charitable endeavors, Sony has used the tournament to showcase new products and technologies, as well as adding features such as a movie premier at the Draw Party and an Awards Gala featuring celebrity chefs and musical entertainment to further enhance the overall tournament experience. We are excited to announce the continuation of this special relationship for another four years.”