Bridgestone CEO: Tiger More Valuable As An Endorser Than He Is As A Player
/Catherine Campo at CNBC summarizes Bridgestone CEO Angel Ilagan's assertion that Tiger "on board" is spurring growth for the game and Bridgestone.
More fascinating is Ilagan's assertion that Tiger is better endorsing than playing.
"He actually has more power as an endorser than he does as a player," the CEO said.
He added that Woods is "the Michael Jordan of golf" and "the single golfer who's had the greatest impact of bringing consumers into [the game]."
Ilagan's suggested that as long as Woods is around (on or off the green), the golf industry is safe.
"I think the industry is in a little bit of panic, although it really need not be," he added.
All of the delusional talk can be viewed here...
Bridgestone bets on Tiger from CNBC.