WSJ On Costco Ball: Probably Doomed By Low Price

Thanks to reader JacksonWharf for the Wall Street Journal's Brian Costa effort backing up reports by MyGolfSpy and this site suggesting the Costco Kirkland ball is likely done for now due to a one-time, ultra low dump of cores.

I kept the analogy at Trader Joes $6.99 and $12.99 bottles, but Costa went for the Two-Buck-Chuck metaphor. He says the suppliers of the cores allowing Costco to sell the ball for so little are now unhappy because of golfers' changing expectations.

According to a Nassau executive based in Europe, the company believes the expected retail price for the ball would be closer to $45 per dozen, all costs considered.

This executive said that both Nassau and TaylorMade, its biggest client, are unhappy with the rise of the $1.25 golf ball and that the company won’t sell excess supply in such large quantities again. A TaylorMade spokesman didn’t respond to a request for comment.