USGA, R&A Eye Rules Overhaul As Grow-The-Game Initiative!?

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We've known the governing bodies have been meeting for some time to work out simplification of golf's bloated Rules book, but it's a bit disappointing see from the initial rollout that this will be branded as a grow-the-game cause.

I find that disappointing because (A) golf needs another grow-the-game initiative like another 72-hole stroke play even, and (B) the numbers of interested golfers staying away from the sport due the rules are outnumbered by those sitting out due to cost and time.

Brian Costa, writing for the Wall Street Journal, was the first to get to channel the hoped-for USGA message which is not, "we've made the rules a bloated mess and are fixing them." Instead, it's, "the rules can be intimidating to new players and we're here to change that. #growthegame"

“This is just a chance to reset,” said USGA chief executive Mike Davis. “The idea is if we get this right, many more golfers will embrace and understand the rules.”

The USGA is hoping to release a draft of the new rules for feedback from recreational players in 2017, though it could be another few years before they take effect.

John Bodenhamer, the USGA’s head of rules, competitions and equipment standards, likened it to the 1971 publication of the Living Bible, a more accessible version of the King James Bible. “I think it’s fair to say that some golfers, perhaps many, are intimidated in picking up the rule book,” Bodenhamer said. “We want to be able to help golfers with that.”

Again, I just don't think many golfers are sitting on the sidelines because of the density of the Decisions book. There are many golf fans on the fence right now about the governing bodies given the various TV rules situations. But beginners upset at the seven ways your can drop the ball as outlined in Decision 18-2? No.

There also is effort here by the USGA (in particular) to get the conversation away from their handling of situations like Dustin Johnson at Oakmont and onto an everyday game impacted by the rules. However, the USGA perception is no longer one of a body that doesn't care about the average man. Instead. it's viewed as one that is insensitive to all classes of player in the implementation of the rules. Fixing that perception will be beneficial from all of these closed door meetings with the R&A.

To understand their branding/PR issues, consider this quote from Daniel Summerhays, picked up by CBS/Golf Channel mics during Barclays round two play as Rory McIlroy thought his ball moved on the green.

 

 

At least in the minds of tour players, the USGA and R&A tried to fix the issue of balls moving on greens cut to absurdly low heights, and still didn't get it right.