"Golf Channel Posts Most Watched Second Quarter Ever"

Interesting bumps from NCAA golf and the KPMG, now the most watched women's major outside of the U.S. Women's Open.

For Immediate Release:

For 24-hour Total Day (6AM-6AM), 125,000 average viewers per minute were tuned in to Golf Channel during second quarter, a +1% increase vs. 2Q 2015. This growth was driven by the most-watched April and June ever, along with these year-over-year gains:

·       PGA TOUR: +5%
·       PGA TOUR Champions: +20%
·       European Tour: +8%
·       LPGA Tour: +6%
·       Millennials (P25-34): +29%
·       Prime viewership (8P-11P): +7%
·       Retained No. 1 ranking for quarter, delivering most-affluent audience in television in Total Day and Primetime

And...

NCAA Men’s and Women’s Golf Championships:
·       Live Coverage of the Men’s Championship (218,000 average viewers) is +70% vs. 2015.
·   Live coverage of the Men’s Wednesday night final match delivered 325,000 viewers per minute (+139% year over year).
·       Live Coverage of the Women’s Championship (152,000 average viewers) is +12% compared to 2015.
·     Live coverage of the Women’s Wednesday night final match delivered 249,000 viewers per minute (+25% from last year).

And...

KPMG Women’s PGA Championship: Second Most-Viewed Women’s Golf Event since June 2014:

·       The 2016 KMPG Women’s PGA Championship aired across Golf Channel and NBC for the 2nd year and was seen by 6.1 million unique viewers. That’s the second largest audience for a women’s golf event since NBC/ESPN’s coverage of the US Women’s Open in 2014 (9.8 mm) and the first time since 2010 that any LPGA Tour major other than US Women’s Open was seen by more than 6 million viewers.