Ratings: 2016 U.S. Open Earns Second Lowest Final Round

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The overnights do not include cumulative audience numbers, which would logically seem more important than ratings given the length of Fox's 2016 U.S. Open coverage.

Nonetheless, for now we have overnights to consider from SportsMedia Watch and some analysis on Twitter from SBJ's Austin Karp.

Only Martin Kaymer's 2014 runaway was lower rated than this year's finale (3.8), and Saturday's rain-delay expanded coverage that reverted to FS1 for the last hour earned the worst third round number since ratings have been tracked (1988).

In two years on FOX, the U.S. Open has delivered two of its four lowest final round overnights. Including the record-low of 2014, the past three years join only 1988 as the lowest rated on record in the metered markets.

Saturday’s third round coverage posted a 2.5 overnight on FOX, down 27% from last year, when coverage went later into primetime (3.4), and down a tick from 2014 on NBC (2.6). The 2.5 is the lowest on record for third round coverage, falling below the previous mark set in 2014.

The second round coverage earned the third-lowest for second round coverage, ahead of only 2014 and 2011.

This from SBJ's Karp:

Fox offered this related to Saturday's coverage:

U.S. OPEN SATURDAY RATINGS NOTES: FOX Sports enjoyed an extended broadcast window Saturday, with nine hours of continuous coverage of the 116th U.S. Open Championship on local FOX stations from 11:00 AM to 8:00 PM ET. Highlighted by perfect playing conditions and a fluid leaderboard, coverage of the second and third rounds yielded 19.8 gross ratings points over the course of the Saturday network window, a +11% increase over the 2014 U.S. Open (17.9 – nearly eight hours; most recent East Coast U.S. Open). Coverage peaked with a 3.0 rating and 4.4 million viewers from 5:30 – 6:00 PM ET.

And this:

U.S. OPEN SATURDAY RATINGS NOTES CONT': Saturday's U.S. Open coverage began with two bonus hours airing on FS1 from 7:00 AM to 9:00 AM ET, garnering an average of 819,000 viewers, the second most-watched Saturday morning telecast in FS1 history.

I'm torn on whether the ratings news is that bad given what a dark day this might have been. While Fox handled it well and no doubt upset their USGA "partner" that seeks house organ coverage, golf would not have appealed to many casual fans if DJ was cost a U.S. Open by the rules committee.

That said, I still want to see the cumulative audience to see just how bad the number is. And at year's end I'll try to get the cumulatives for the four majors and Olympic golf.

A more detailed review of the highs and lows from the telecast is coming along with links to some other takes. But the Johnson rules situation takes priority for now.