Golf Boosting U.S. Olympic-Related Ad Spending By 10%?

Paresh Dave and Steve Battaglio of the LA Times detail some particulars of the NBC-Snapchat partnership announced for the 2016 Rio Olympic games.

Deep in the story there was this interesting factoid that suggests golf is having an impact on the bottom line. Oh, and rugby too, I guess:

NBC already has topped $1 billion in ad sales for this year's Olympics, a mark it passed only just before the opening ceremony in 2012. The rights to broadcast from Rio de Janeiro cost NBC an estimated $1.2 billion.

The Olympics are expected to boost overall spending on U.S. television ads by $703 million in 2016, or about 10% more than the games did in 2012, according to ad research firm Magna Global. The firm attributed the increase to the addition of two sports (golf and rugby) to the games this year.