Bringing "Sexy" To Golf: Bob Parsons My Shot

Granted, the photo of PXG founder Bob Parsons in his best Harley cut-off might not my scream sexy, but the founder of golf's newest equipment company won't care.

He's all about new clubs and tells his story to Golf Digest's Guy Yocom for an eye-opening My Shot that touches on his club company, benevolent dictatorships and how he built his fortune.

WHEN MY ENGINEERS asked what I wanted our clubs to look like, I began with "sexy." Sexy is subjective, and beauty is in the eye of the beholder, but I wanted the clubs to beckon to you when you looked at them. I wanted you to fall in love. I wanted the irons to look like a blade but be a little oversized with a sweet spot the size of Texas. I wanted them to go higher and farther without goosing the lofts. They sighed. "Is that all? This might take awhile." After many false starts, they nailed it.

And some day if sales ever slow, he may regret this...

ONE OF THE MANY THINGS I got from being a Marine was respect for authority. I completely support the USGA and the way they've laid down rules for equipment. I believe in the way they set standards and uphold them. I like their integrity.