Spieth Effect? Heritage Ratings Worst Since Wind-Delayed Torrey

As Sports Media Watch points out, the Heritage Classic numbers dropped significantly from last year when Jordan Spieth made the weekend after winning the Masters.

This made me wonder if we are seeing a Spieth effect when he contends.

So far, the numbers, posted by Douglas Pucci at Awful Announcing and SportsTVRatings, do not suggest a Spieth bump.

CBS's Heritage numbers looked like this:

-1.6 Sunday rating with 2.5 million average viewers (down 30% but up 23% from 2014).

-1.1 Saturday ratings with 1.7 million average audience, down 21% and down 15% 2014).

Weekday and weekend coverage on Golf Channel didn't change much except for a noticeable drop Sunday morning:

-353,000 average Thursday 2015
-381,000 average Thursday 2016

-429,000 viewer average Friday 2016
-420,000 viewer average Friday 2015

-550,000 average Saturday 2015
-502,000 average Saturday 2016

-898,000 average Sunday 2015
-622,000 average Sunday 2016