Golf Channel's Early Season Numbers Up

Here is a little ratings copy and paste job on some interesting For Immediate Release material.

But knowing the number of key demo viewers are watching golf should make your day...

GOLF CHANNEL POSTS FOUR STRAIGHT QUARTERS OF INCREASING VIEWERSHIP GROWTH
 
First Quarter Up 15% on Golf Channel & 28% on NBC vs. 2015
 
ORLANDO, Fla. (March 30, 2016) – Golf Channel continues to build upon its momentum with four consecutive quarters posting year-over-year growth.  Golf Channel’s first quarter in 2016 was up +15% vs. 2015 for viewership, building upon last year’s increasing growth in second quarter of +3%, third quarter of +8%, and fourth quarter of +13%. For 24-hour Total Day (6AM-6AM), 110,000 average viewers per minute were tuned into Golf Channel in the first quarter, representing the 15% year-over-year increase, as well as a 19% increase with people 25-54 (31,000), according to data released by The Nielsen Company.
 
NBC’s PGA TOUR coverage is off to a strong start in 2016 with average viewership +32% and people 25-54 +31%. Through 12 broadcasts, NBC is averaging 2.64 million average viewers and 657,000 people 25-54.*
 
Golf Channel’s first quarter highlights include:

·       Golf Channel’s live golf coverage peaked in first quarter with 1.8 million average viewers on Sunday afternoon during the semifinals of the WGC-Dell Match Play and coverage averaged 1.1 million viewers, the best at this event since 2008.

·       PGA TOUR live coverage on Golf Channel is +4% YOY (483,000 average viewers), +9% with P25-54 (101,000 average viewers)
 
·       Golf Channel’s primetime is +27% (151,000 average viewers), driven in part by the sixth season premiere of Feherty interviewing Jordan Spieth, which is now the most-watched episode of the critically acclaimed series (436,000 average viewers, Live+3 Day).

·       Live coverage of the European Tour was up 65% and LPGA Tour was up 3%.

·       Golf Central saw its strongest first quarter since 2013, up 29% with average viewers and 30% for people 25-54 vs. last year.

·       Morning Drive was up 27% with people 25-54 vs. 2015.