Today In Millennialism: PGA Tour "To GoPro The Game Of Golf"

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I'm really looking forward to the onslaught of SkratchTV's GoPro's inside the PGA Tour ropes to capture the game for the only people who matter.

Judging by the efforts from the Waste Management pro-am, there will be moments but mostly reminders that golf is not snowboarding. Well, unless you include getting to watch a caddie rake a bunker from the rake's perspective (1:43 point if you are looking for what excites the only people who matter).

Daniel Roberts reports for Yahoo on the GoPro-SkratchTV-PGA Tour partnership that'll have hipsters taking their wide angle cameras inside the ropes during competition. Just not too close, hopefully.

Translation: Golf is going extreme. The sport sees potential to woo millennials with GoPro's dizzying, high-octane P.O.V. shots that the camera maker has traditionally brought to more extreme sports like skateboarding, snowboarding, BMX, and mountain biking. "We're intrigued," said Rick Anderson, the PGA Tour's executive vice president of media, in a press release, "to GoPro the game of golf."


What does that mean? For starters, expect to see the GoPro HERO cameras show up on the course—in as unobtrusive a way as possible. "We're not up to using drones yet, although there is a lot of discussion of that," says the Tour's senior vice president, Norb Gambuzza, in an interview with Yahoo Finance. "But there will be guys shooting with GoPros and doing things with camera placement and positioning that we have not done before. I think fans will look at it and say, 'Hmmm, what's going on over there?' We are always looking to push the envelope in how we shoot and distribute our content."

Here's that envelope-pushing moment from Wednesday: