Greg Norman Redirects! World Grapples With New Shark Logo
/Sam Weinman talks to Greg Norman about the big change from Great White Shark Enterprises to the Greg Norman Company, which will fascinate, shock and interest almost no one. .jpg?__SQUARESPACE_CACHEVERSION=1476430001703){kind=logo}
But why, oh why Shark is there a logo change when we were so attached to the multi-color shark...
"If I didn't redirect, it was going to die on the vine," Norman said by phone on Tuesday.
Hence the announcement earlier this month that Norman would be re-branding and transforming his business in 2017. Say goodbye to Great White Shark Enterprises, say hello to the Greg Norman Company.
Norman's repositioning of his company from a mostly consumer-facing brand to one that will expand to business-to-business services was an idea that began some 18 months ago, and has involved everything from the influx of new personnel, to a new partnership with Verizon that will revolve around educational technology.
And you think this blog doesn't bring you life-changing news.
FYI, Shark's gramming his way to a new beginning with this inspiration...
And btw, a hurricane to most people is not an opportunity to brand your fitness devotion and love of chainsawing shrubbery. Unless you are the Greg Norman Company.
