Bryson! Cobra Bringing Single Length Irons To Market

Mike Stachura reports for GolfDigest.com on Cobra bringing not one, but two same-length irons sets inspired by former U.S. Amateur champion Bryson DeChambeau's philosophy.

Will they actually work for players other than someone as skilled as Bryson?

DeChambeau deeply believes the single-length approach is the game’s new frontier, and Tom Olsavsky, Cobra’s chief of research and development, has made that belief a more palatable reality for the masses. Unlike DeChambeau’s approach, which requires oversized grips and an unorthodox, steep one-plane swing, the King F7 One and King Forged One Length are designed to simplify the game for average golfers by making every club the traditional length of a 7-iron.

“We see more consistency in both full swings and the short game,” Olsavsky says. “It’s one setup and one swing through the bag. And in our testing we see impacts closer to the center of the face much more often. One other benefit we see is more confidence.”