Topgolf Makes A (Virtual) Acquisition

Ashley Mayo at GolfDigest.com reports on Topgolf's acquision of a gaming company to beef up the technology employed and maybe even give Topgolfers a chance to play some of the world's finest courses.

“Scale in terms of aggregating audience matters to all of our potential partners,” said Topgolf Co-Chairman Erik Anderson. “We can now engage golfers across worlds, both virtual and real.”

Mayo translates what that corporatespeak HOF quote means:

But Topgolf’s acquisition of WGT is about more than capturing a large audience -- the Topgolf experience will soon become enhanced with WGT’s technology. Right now, games are played in dartboard style, but with WGT’s resources, golfers will soon be able to “play” an array of golf courses from their favorite Topgolf venue. Bandon Dunes, Shadow Creek, Chambers Bay and other tracks could appear on the screens at each Topgolf bay, and instead of merely trying to hit targets, golfers could virtually feel what it’d be like to approach the 7th green at Pebble Beach.