2016 Kapalua Overnights: Best In A Decade

Certainly it's nice to see that all of the young-gun hype and interest in Jordan Spieth's potentially historic trajectory is attracting viewers, though I'd contend it's even nicer to see Hyundai finally get improved ratings after a so-so run that likely ended after the 2016 Tournament of Champions. (However, the rumor mill suggests they are primed to be continuing on in a different PGA Tour event.)

Saturday's rating is probably the most impressive given the competition from an exciting NFL game.

From Golf Channel PR:

Golf Channel’s coverage of the PGA TOUR’s Hyundai Tournament of Champions posted Best Overnight Ratings in a Decade:

· Final Round Overnight Rating of .70 is Golf Channel’s “Highest Overnight Rating Ever” at the Hyundai Tournament of Champions. This more than doubled the Overnight Rating for 2015 of .34 (+106% vs. 2015)

· Golf Channel’s Final Round Overnight Rating (.70) was +35% from the overnight for any previous telecast of this event on Golf Channel (2007-16) and +52% from any prior Final Round at this event on Golf Channel (2007-16)

· World No. 1 Jordan Spieth’s 8-shot victory had significant television competition, including coverage posting a .60 Overnight Rating (6-8 p.m. ET) vs. Sunday’s late NFC Wildcard Game and posting a .81 Overnight Rating (8-10 p.m. ET) opposite the Golden Globes. Coverage peaked from 9:30-10 p.m. ET at .87.
 
For previous rounds, the Hyundai Tournament of Champions kicked off the New Year by posting “Highest Overnight Rating Ever” on Golf Channel (2007-2016):

· Thursday night’s First Round coverage posted a .33 Overnight Rating (+27% vs. 2015) from 6-10 p.m. ET.

· Friday night’s Second Round coverage posted a .40 Overnight Rating (+25% vs. 2015) from 6-10 p.m. ET, peaking at a .49 Overnight Rating from 8-8:30 p.m. ET.

· Saturday’s combined coverage on NBC and Golf Channel posted a Round 3 Overnight Rating of .74 Metered Market Rating (NBC 4-6 p.m. ET: .95; Golf Channel 6-8 p.m. ET: .52) and is “Highest Overnight Rating” for any 1st, 2nd or 3rd round at the Hyundai Tournament of Champions, matching ESPN’s coverage of the 2nd Round in 2006 (.74).

· NBC’s coverage of Round 3 (.95 Metered Market Overnight – 4-6 p.m. ET) is the “Highest Overnight Rating” for any telecast from this event in the last 10 years (2007-16). Coverage peaked at a 1.10 from 5:30-6 p.m. ET

· Golf Channel’s coverage of Round 3 (.52 Overnight Rating – 6-8 p.m. ET) is the “Highest Overnight Rating for Round 3” on Golf Channel (2007-16) and the best 3rd Round at this event on cable since ESPN’s coverage in 2005. Going into Sunday, this was also the “Highest Overnight Rating Ever for Any Round” of this event on Golf Channel (2007-16). Golf Channel’s coverage peaked at a .63 from 7:30-8 p.m. ET.