CEO: "One of the things we'll do at TaylorMade moving forward is build out an experiential platform."

I may be less interested than most in the latest technology and utterly bored with the distance chase, but I do want to see our manufacturers prospering while innovating within the rules and making golfers happy.

So reading Mike Johnson's Q&A with the new TaylorMade CEO David Abeles I was hoping for something to get excited about. I didn't find it. But the jargon was fun.

What did you learn in your time that away from TaylorMade? (Abeles left in 2014 to become CEO of Competitor Group Inc., an operator of marathon and half-marathon races.)

I learned that running and golf are different. Running is an inspiring sport to those who run. They run for health and wellness, for charity, for personal records. Golf is a very aspirational sport. When we see Dustin Johnson, Jason Day or Justin Rose hit a shot, we want to hit that shot -- and from time to time we actually do. So we aspire to that level. But the biggest learning for me was the interaction of brands and how it can elevate your business practices. One of the things we'll do at TaylorMade moving forward is build out an experiential platform. To engage golfers on a day-to-day, week-to-week, month-to-month basis so they can experience our brands and products in new ways.

Experiential platform. Noted.

What is one thing individuals can do to grow the game?

It's incumbent upon all of us as golfers to grow the game. To reach out to people of all skill levels. They're friendships for life and they are experiences that grow the game. There's a responsibility for us to play with those who are less skilled. This will bring more golfers to the sport along with all the formal initiatives. There's a lot of energy surrounding golf now. We need to capitalize on that positive energy rather than the negative things people are saying about the sport.

No disagreement there!