Follow Up: Snapchat, The PGA Tour & Social Media's Future
/You may recall the debate over the use of social media at PGA Tour events and my view that there was a trace of hypocrisy in the tour's disdain for Periscope as it was encouraging the use of Snapchat at The Players.
The Monday "story" posted by the tour consisting of fan videos was mostly excellent because it relied on fan footage of late final round action along with behind the scenes clips not seen on NBC's telecast. As a media member, if I had shot any of the clips showing players or shots, I'd be in violation of the agreement signed when getting my credential. A few of those violations and I'd suffer the same fate as Stephanie Wei.
So it's with great reluctance that I praise the paid "Stories" posting by the tour since it was compelling and seemingly impressive to a young fan who missed the excitement. However, the content accumulated was in direct violation of signage throughout the Players property reminding fans not to shoot video.
There was no question the piece was well done and encapsulated the special nature of the 2015 Players. But now it's gone--Snapchat contend vanishes after you watch it once--but the issue of media and fans shooting video at PGA Tour events remains a total mess.
