ESPN.com: Augusta National Trademarks Nantz's Phrase
/Darren Rovell and Bob Harig report that Augusta National trademarked "A Tradition Unlike Any Other" in September, 2014.
From the report:
The club filed for two trademarks to Nantz's familiar phrase "A Tradition Unlike Any Other" in September.
One trademark that would tie the mark to the Masters asserts that Augusta National's first use of it came in 1989. It is believed Nantz first used it leading up to his first Masters broadcast in 1986.
The second trademark is to use the phrase on everything from shirts and pants to dresses, sleepwear and headwear.
And they wasted no time.
Nantz's phrase is property of the broadcast, which, the report explains is owned by the club, not CBS.
A new t-shirt featured in our GolfDigest.com merchandise roundup sported the phrase sold out early in the week.
