Greg Norman: "I never watch golf."

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In a promotional video Tweeted by Fox Sports, new Fox golf analyst Greg Norman admits that he never watches golf on television because the coverage is so "boring".

Twitter embeds are not functioning on Squarespace right now, so here's the link. The Shark's explanation, which certainly raises expectations for Fox's effort starting at the USGA Four-Ball May 5th.

"When I heard Fox had come to an arrangement with the USGA was, “Hallelujah.” When you look at what Fox has done in the past in all sports, they’re innovative, they’re technology, they’re cutting edge, they’re ahead of the curve. So no matter what they focus in on, they’re really ready to go out of the box. And from a player’s perspective, we do that a lot ourselves. We have to get out of the box and we have to improve our golf skills, we have to improve every time if we want to get better and better and better.

"So my DNA really lends straight to what Fox’s DNA is. How do we become better. How do we present the show in a better fashion. And golf is in desperate need of it. Because to be honest with you, I never watch golf. I really didn’t because I thought it was kind of boring. And the presentation was boring. So now that we have Fox on board, we are…I am really looking forward to it and I know golf is really excited about it. "

Fox's first effort from Chambers Bay came in the form of a U.S. Open Media Day special aired on Fox Sports 1. Segments on the golf course included plenty of fun new bells and whistles, including hole yardages as a flyover showed us the hole. Norman was excellent again while Buck, as he did with the Shark Shootout, veered into Berman territory with forced dry humor. The crew of Holly Sonders, Brad Faxon, Norman and Buck had a good rapport and they weren't shy in reminding us of that, a perfectly understandable message for this show but one that hopefully goes away by the U.S. Open.

A teaser late in the show revealing Fox's planned innovations was oh-so-enticing, but the excitement factor was dulled by borderline standard-definition images beemed up by Fox and the mismatched audio that gave a hint of a Bruce Lee-film to the proceedings.

I wasn't the only one who noticed. From Twitter: