Profiled: Jordan Spieth's Grandad And Dad

Golf World's Tim Rosaforte profiled Jordan Spieth's proud grandad Bob Julius, who had never seen one of Jordan's pro wins in person until Sunday at the Masters.

Rosaforte writes:

Last Monday, Julius sent out emails to members of the Olde Point G.C. Men's Golf Association, updating them as he always does via email and Facebook, before driving to Hilton Head on Tuesday. These were many of the same guys Jordan would play against during summer visits. Julius still talks about the day 12-year-old Jordan shot 76 to beat all of them.

"He doesn't get any of that from me," Julius said of Jordan's talents.

Jordan says he inherited his grandfather's personality, his sense of humor and his drive. That is evident when the two sit down to play gin rummy. Julius likes to say that for every time he beats Jordan, Jordan beats him five times. And Jordan denies ever letting him win. "No, he beats me fair and square," Jordan says. "Experience plays a major role in that game, but I've tried my best."

Meanwhile AP's Doug Ferguson leads his weekly notes column off with more on Jordan's dad, Shawn, and his co-effort to create the Nielsen of social media measuring tools, the MVPindex.

In the week after Spieth won the Masters, the MVPindex determined that he was mentioned 50,672 times — more than Tiger Woods, Kevin Durant and The Rock (Dwayne Johnson) combined. For the overall PGA Tour index, Spieth currently is No. 5 behind McIlroy, Bubba Watson, Woods and Ian Poulter.

During his son's rookie season, Spieth and Nelson collected some 20 million points of data used to measure social media reach, engagement and conversation tied to players or teams. They relied on the five most recognizable social media — Twitter, Facebook, Instagram YouTube and Google Plus — with plans to add more platforms.