Repurposing Glen Garden Into Golf's First Millennial-Only Facility

According to its new owners, the shuttered Fort Worth course where Ben Hogan and Byron Nelson once caddied is set to be re-imagined as America’s first millennial-only golf facility.

“Combining a craft whiskey distillery with an Uber-branded interactive golf experience giving millennials what they desire should bring Glen Garden back to life,” said a spokesman for Firestone & Robertson Distillery, the partners who bought the historic course and plan to expand their existing whiskey business.

Plans call for a shortening of the golf course to 9-holes by a craft architect, with artisanally made signage in millennial-friendly lower case fonts and occasionally misspelled typography throughout the revamped layout.

“We’ve found the sweet spot for what millennials like, we believe,” said the spokesman who asked that the course be known as glengarden going forward so as to not confuse millennials with upper case letters and more than one word.

The course's emphasis on new signage will help millennials attached to their phone screen find the course’s mobile device charging stations situated at each tee and green. Made out of recycled whiskey barrels, the stations will feature fingerprint readers next to oversized “Like” and “Share” buttons so that millennials who log in before their rounds and notify their friends of their views of each hole as their phone charges.

These stations will also allow Generation Y to place orders for whiskey from the distillery or to grab Uber-branded cart rides from the course to the distillery if their attention span begins to wane. On-site doctors will also make sure that no one is improperly mixing whiskey with the array of attention-deficit drugs popular with the under-34 set.

“Millennials love a party, so the idea of combining craft golf with craft whiskey and artisanal tech should be a winner in the eyes of DFW millennials,” said Colin Fey, a leading expert on central Texas millennialism. “It’s estimated that millennials in Dallas/Fort Worth will be spending $300 million annually in recreational activity by 2019 when many have paid off their student loan debts, so glengarden should be well positioned to take advantage.”

Asked if the Hogan and Nelson mystique will appeal to millennials, Fey said no.

“Millennials don’t know who those people are and neither do I. But if you tell me a story about them hanging out with movie stars back in speakeasies and they have a life narrative that screams of authenticity or the party lifestyle, then it might be different.”

The revamped glengarden and whiskey distillery expects to reopen in early 2016.