Clarke Could Rake In Up To €2.7million For Cart Driving Duties
/Brian Keogh does a nice job tracing recent Ryder Cup captaincy endorsements and reaches out to Darren Clarke rep Chubby Chandler in piecing together what the gig can mean for the Captain's coffers.
And Keogh concludes that landing the 2016 job for Clarke could mean a nice haul. Up to €2.7m in endorsement income to the 46-year old, Keogh says.
According to Steve Martin, Global CEO of M&C Saatchi Sport & Entertainment, £2m “is not far off what is possible” with more to come in the event of a successful captaincy.
Chandler does not dismiss the £2m figure as outlandish either and expects his first big client to do very well from the captaincy.
“I think commercially it will be very good for Darren because he's so very good with the corporate world,” Chandler said in an email.As McGinley discovered, Ryder Cup Europe LLP is very hands on when it comes to its partners — Rolex, BMW, Johnnie Walker, EY and Standard Life — not to mention a long list of official suppliers.