Rory McIlroy Inc Valued At $422 Million By Rory McIlroy Inc

The Irish Examiner's Gordon Deegan says Rory McIlroy Management Services has valued their man Rory McIlroy Inc, four-time major winner best known of late for his football exploits, at $422 million.

Deegan notes:

The new McIlroy company, headed bymanaging director Donal Casey, manages all the royalty payments from the golf star’s various endorsements for Nike sportswear, Omega watches, Bose, Upper Deck and computer games.

The value of the McIlroy brand — that persuaded the likes of Nike to enter a reported $250m 10 year deal with the 26-year-old — is underlined by the Dublin firm placing a $422.13m (€399.55m) book value on the firm’s intangible assets connected to the golfer’s brand.