Golf Channel And Topgolf Join Forces
/Long rumored and now happening, Golf Channel and Topgolf are joining forces to--what else--grow the game.
ORLANDO, FL--(Marketwired - January 20, 2015) - Golf Channel and golf entertainment leader Topgolf International, Inc. today announced a partnership intended to attract and serve fans of the sport. The multi-year agreement includes integrated marketing programming, cross-promotional events, prizing for Topgolf® guests and other grow-the-game initiatives.
"The lasting health of the game of golf is a top priority for Topgolf and Golf Channel," said Topgolf CEO Ken May. "Our collaboration signifies our commitment to growing the sport and offering added value to Topgolf and Golf Channel fans across the nation."
The new partnership will include:
• Golf Channel providing Topgolf with integration support on-air, online, across its social media brands, as well as through its email distribution platforms
• Golf Channel supporting Topgolf U and Topgolf Leagues by creating a platform for Topgolf locations on GolfAdvisor.com, the network's online source for golf course ratings, reviews and recommendations by golfers, for golfers
• Topgolf providing brand exposure and signage for Golf Channel and GolfNow at its venues, as well across Topgolf's digital media platforms
• Golf Channel and GolfNow will become a preferred partner of Topgolf Leagues
"Topgolf has quickly stepped in as a leader in expanding golf's footprint beyond its traditional platform by providing a new direction to propel the game forward," said Mike McCarley, president of Golf Channel. "The collaboration possibilities between our brands, including GolfNow, will help attract both new and avid golfers to underscore our effort to encourage more golfers to play more golf."
